Here’s a review (by Amie Vaccaro, writing for TriplePundit) of Chris Arnold’s new book, Ethical Marketing and the New Consumer
Chris Arnold’s new book Ethical Marketing and the New Consumer discusses how marketing must change to reach today’s consumers. If you are interested in any aspect of ethical marketing – Arnold covers product development and design, messaging, positioning and more – this is a recommended read….
Vaccaro’s review includes a bullet-point list of key messages from Arnold’s book. That list alone is pretty good food for thought!
You can buy the book on Amazon, by clicking here: Ethical Marketing and the New Consumer
(As always, no endorsement is implied.)
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